Free To Shine is a campaign led by the Organization of African First Ladies for Development and the African Union, and supported by the following partners:


UNAIDS is working with the First Ladies on the development of strategic plans for engagement to advance the goals of prevention of mother-to-child transmission (PMTCT) and paediatric treatment, drawing upon best available data, sharing best practices and helping to define key messages and identify a broader group of partners and stakeholders, including communities of women living with HIV, to create momentum for the campaign.

World Health Organization

WHO is committed to providing support for the overall monitoring and evaluation of the ‘Free To Shine’ campaign, and sharing the trends of progress achieved. To prepare for this campaign, WHO developed HIV and prevention of mother-to-child transmission (PMTCT) country profiles to highlight for each country, the epidemiological status, progress made, key challenges and actions needed to address them. All WHO 47 country offices will participate, and as part of the UN country team and steering committee of the campaign, WHO will contribute to country launches, joint stakeholder efforts and active partnerships, under the stewardship of the First Ladies Office in countries. WHO will facilitate sharing of lessons learnt and best practices among countries. In collaboration with the Regional Validation Secretariat members, including UNAIDS, UNICEF, UNFPA, AUC, EGPAF, CDC, WHO will measure progress and support eligible countries towards certification/validation of their efforts for eliminating mother-to-child transmission of HIV and congenital syphilis.


As a global leader in diagnostics, Abbott brings thought leadership on testing and diagnosis to the initiative. Abbott is funding the development of tools to be used by the First Ladies of Africa and other partners to help mobilise the resources required to accelerate interventions to help end childhood AIDS.


EGPAF has produced an advocacy toolkit for the First Ladies on ‘Children and Adolescents Living with and At Risk for HIV’ and will collaborate with OAFLAD on monitoring and support visits to selected OAFLAD Member States to oversee the utilisation of the toolkit and to document gaps with a view to strategising with the First Ladies' offices on closing them.


As a global leader and advocate for children, UNICEF has supported scale up of prevention of mother-to-child transmission (PMTCT) programmes since the first pilot studies were underway in Africa. UNICEF welcomes the First Ladies’ ‘Free to Shine’ campaign. In Africa, UNICEF will work with governments and partners to ensure continued and accelerated progress on PMTCT by innovating to close the programmatic gaps across Africa, including strengthening linkages between communities and facilities, supporting mothers and their children for adherence to treatment and advocating for optimal infant feeding practices.


AIDS Accountability International